Social Media Campaign - The Sexton Irish Whiskey and Derry Girls’ Saoirse-Monica Jackson present Shakespeare in the Dark
As an Irish whiskey brand that caters for the curious, the creative and the culturally inquisitive, when The Sexton sought to do a campaign to bridge the end of summer and Halloween, I sought inspiration from an artistic giant and gave them…
Shakespeare in the Dark - The best of the bard as it has never been seen before, performed on social media by beloved Derry Girls breakthrough star Saoirse-Monica Jackson. in partnership with the Shakespeare Birthplace Trust.
You can watch all four instalments - Hamlet, The Taming of The Shrew, A Midsummer Night’s Dream and Macbeth - below:
In order to bring the campaign to life and increase engagement on The Sexton’s Instagram channel, the identity of each Shakespeare play was teased with a visual clue so followers could guess, and then a reveal with a special Shakespeare-themed cocktail recipe.
Nasty Cherry After Show Party
Arranged, produced and directed an after show party/photoshoot for Charli XCX proteges, and stars of the Netflix series I’m With the Band, Nasty Cherry at the exclusive venue 23 Paul Street.
Owning #ENGSWE with John Barnes and Clas Ohlson
When their national team were drawn against England in the 2018 FIFA World Cup quarter-finals, Swedish retailer Clas Ohlson wanted to do something really special to celebrate.
With only a few days to turn it around, we got ex-England international and all-round football legend John Barnes into their flagship London store to recreate his famous ‘World in Motion’ rap with a Swedish twist.
This content achieved sensational results across social media, national press and even made the ITV evening news!
Social Media Takeover - Ruby Wax for Hammerson Shopping Centres
For Christmas 2018, we hosted a Ruby Wax social media takeover with comedy legend Ruby Wax, in which she addressed Christmas complaints, gripes and grumbles for Hammerson customers throughout the festive season.
This campaign achieved great results on social, as well as garnering press coverage.
Influencer - LadBaby is Clas Ohlson Celebrity Dad of the Year
When looking for potential nominees for the 2018 Clas Ohlson Celebrity Dad of the Year award, we decided to add popular prankster/influencer LadBaby to the mix and the response was overwhelming for CO’s social channels.
Hero Stats: 9,331% increase in video views, 3,434% increase in post engagements, 4,156 new followers, 3,420,376 Facebook reach, 2,576,182 Facebook Engagements
VoucherCodes
A compatibility calendar, conceived and written as Valentine’s Day social content for VoucherCodes… What score will you get?
https://www.vouchercodes.co.uk/content/valentines-calculator
Greene King
Since July 2017, I have been responsible for the management of social media channels for the following Greene King brands - Greene King IPA, Old Speckled Hen, Craft Academy, Belhaven, East Coast IPA, Abbot Ale and London Glory.
My role as Social Media Community Manager means that I create content to run across all of the aforementioned channels, schedule content and manage organic and paid social campaigns, and provide regular analysis for the client based on social media performance.
Below are some examples of the creative work I have carried out for these channels.
Belhaven Worldwide
Content created to illustrate Belhaven's Scottish roots but global audience.
National Poetry Day
Graphic created to promote Belhaven's Robert Burns Ale on National Poetry Day.
Hop Histories
Part of a social campaign to position Craft Academy as an authority on brewing.
National Beer Day
Graphic created to reach out to Greene King IPA's US fanbase.
Oktoberfest
Graphic created to promote Greene King IPA during Oktoberfest.
National Cask Ale Week
Part of a social campaign to promote Old Speckled Hen as the nation's leading Cask Ale during National Cask Ale Week.
Old Spooky Hen
Gif crated as part of a Halloween-long rebrand from Old Speckled Hen to Old Spooky Hen.
Norwegian Air
This was my first major opportunity as a copywriter and I was very lucky to have had extensive first-hand experience of travelling to and all around Scandinavia, which gave Norwegian Air the confidence to trust me with such an important campaign.
Launched in 2011, this was Norwegian Air’s first campaign in the UK, running across local and national press and as part of a competition on Spotify.
Fjord Norway
Following on from a successful campaign with Norwegian Air, I provided copy and creative ideas for Fjord Norway, the official tourist board of the Norwegian Fjord area. I got to visit the region in order to help develop ideas for this campaign.
Working on the idea that Norway is closer and more accessible to the UK than many holidaymakers imagine, this campaign ran across local and national press in 2011 and also featured in travel magazines including Lonely Planet.
Oakhouse Foods
The first print campaign I worked on, Oakhouse Foods is a home meals service which has perennially played second fiddle to close rival Wiltshire Farm Foods.
Looking for inspiration for a fresh campaign, I joined an Oakhouse delivery driver on his daily rounds and, having witnessed the important, affectionate and trusting relationship they had cultivated with their customer base, I decided to make the drivers a key part of the campaign.
Sparx
The most recent print campaign I have worked on, Sparx is a scientifically driven and research based educational technology company.
Sparx presents itself by using a number of specially selected “X Men”; great thinkers of the past and present. I decided to make these geniuses the forefront of the campaign, using an amusing quote from each to introduce Sparx and make people aware of the service they offer.
PRESS RELEASE: Beer & Buns
Say “konbanwa” to Broadgate’s Beer & Buns
Satisfying London’s growing hunger for Japanese izakaya style eating and drinking is an exciting new East London pop-up – Beer & Buns. Hungry hirata bun lovers and Japanese craft beer enthusiasts will be in their element with the pillow-soft steamed buns on offer and the UK’s largest selection of Japanese craft beers all served in a unique setting.
Located upstairs @ K10 on Appold Street, Beer & Buns will be opening its doors on Thursday 5 February – venture in for its selection of steamed hirata buns filled with a choice of authentic Japanese ingredients. Pork Belly, Chicken Karrage, Pulled Duck Leg and Kaki fry Vegetable Fritters all come with misos, slaws and chutneys to keep your buns moist. Or, fancy incredible crispy Korean-style chicken wings? These premium jumbo chicken wings are marinated and then triple fried to crisp to perfection and can be sweet & spicy or smokin’ hot.
There’s also plenty of Japanese craft beer to whet your appetite. And frozen head beer fans rejoice! Beer & Buns will be one of the few bars in Europe to serve Asahi ‘Super Cold’ Super Dry draught lager. Enjoy Japan’s best selling premium lager which has just introduced its ‘Super Cold’ draught. Served at – 2 degrees celsius, Asahi maintains its carbonation for longer, leaving a refreshing barley flavor with a crisp aftertaste. Doesn’t tickle your fancy? Then something else on the extensive craft beer menu is sure to, whether you go rich and nutty with the Asahi Black, or malty and smoky with the Coedo Beniaka. Or opt for the traditional with their Sake selection.
And if that’s not enough to keep you entertained then the retro pinball machines and fussball is sure to keep you at East London’s new hangout til late. As for the interior – think Speakeasy meets Japanese dive bar - created through black walls sprayed with graffiti, music and chilled out seating areas.
Beer & Buns offers not only a good time, but one of the most authentic izakaya experiences in town. Why? Because owner Julian Bartlett knows a thing or two about Japanese culture and cuisine having been in the industry for nearly 20 years and the person behind some of London’s most successful Japanese concepts.